Sleep Blueprint (“we”, “us”, or “our”) operates the website sleepblueprint.co.uk. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

The data controller responsible for your personal information is Sleep Blueprint. For any privacy-related enquiries, please contact us at: privacy@sleepblueprint.co.uk

Information We Collect

Information collected automatically

When you visit our website, we automatically collect certain information through Google Analytics, including: pages visited and time spent on each page, referring website or source, device type, browser, and operating system, approximate geographic location (country/city level), and anonymised IP address.

This information helps us understand how visitors use our website so we can improve our content and user experience. We do not use this data to identify individual visitors.

Information you provide directly

If you contact us via email, we will collect your email address and any information you choose to include in your message. We use this information solely to respond to your enquiry.

Cookies

Our website uses cookies, which are small text files stored on your device. We use the following types of cookies:

Essential cookies: These are necessary for the website to function properly and cannot be disabled.

Analytics cookies: We use Google Analytics to collect anonymised data about website usage. Google Analytics uses cookies to distinguish between users and track browsing behaviour. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our website.

How We Use Your Information

We use the information we collect to: analyse website traffic and usage patterns to improve our content, respond to enquiries you send us, ensure our website functions correctly, and comply with legal obligations.

We process your data under the following lawful bases: legitimate interests (for analytics and website improvement), consent (for non-essential cookies), and contract (to respond to your enquiries).

Affiliate Links and Third-Party Services

Our website contains affiliate links to third-party retailers. When you click these links, you will be directed to external websites that have their own privacy policies. We encourage you to read the privacy policies of any third-party sites you visit.

We may receive commission from purchases made through affiliate links. This does not affect the price you pay. For more information, please see our Affiliate Disclosure page.

Third-party affiliate networks may use cookies to track referrals. These cookies are governed by the respective networks’ privacy policies.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share anonymised, aggregated data with service providers who assist us in operating our website, specifically Google (for analytics services). These providers are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.

Data Retention

Analytics data is retained in Google Analytics for 14 months before being automatically deleted. If you contact us by email, we retain your correspondence for as long as necessary to resolve your enquiry and for a reasonable period thereafter for our records.

Your Rights

Under UK data protection law, you have the following rights: the right to access the personal data we hold about you, the right to rectification of inaccurate personal data, the right to erasure of your personal data in certain circumstances, the right to restrict processing of your personal data, the right to data portability, and the right to object to processing based on legitimate interests.

To exercise any of these rights, please contact us at privacy@sleepblueprint.co.uk. We will respond to your request within one month.

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

International Data Transfers

Google Analytics data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK government.

Security

We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption to secure data transmitted between your browser and our servers.

Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: privacy@sleepblueprint.co.uk